PAW Patrol Story Maker App - Privacy Policy
This policy was last updated January 13, 2026.
About Our Privacy Policy
Information We Collect (under various circumstances)
How We Collect, Process, and Share Your Information
How We Collect and Process a Child’s Information
How We Use Your Information
How and Where We Store Your Information
Where We Store Your Information
How Long Do We Keep Your Data?
How Do We Keep Your Information Safe?
Third Country Transfers
Your Rights
Notice to California Residents
Legal Disclosure
Changes to our Privacy Policy
How to Contact Us
Hello! Welcome to the Originator Inc. Privacy Policy.
Originator Inc. (“Originator”, “we”, “us” or “our”), a subsidiary of Spin Master Ltd., develops and publishes entertaining and educational mobile apps for kids and families. As we create truly meaningful digital experiences beloved and respected by kids, parents, and educators, we are also committed to protecting your privacy. We take privacy seriously at Originator, and this Privacy Policy explains how we collect, use, and process data collected from our users. This notice describes Originator’s privacy policy for the PAW Patrol Story Maker app (“PPSM”), which is developed and distributed by Originator. We may revise this privacy policy at any time, and the date of last revision will be available at the top of this page. By using PPSM, you understand and accept this Privacy Policy. Your continued use of PPSM after changes have been posted to the Privacy Policy will constitute your acceptance of such changes.
This Privacy Policy is also part of the Terms of Service that explain your and Originator’s rights and responsibilities as part of your use of PPSM.
If you don’t agree with this Privacy Policy or the Terms of Use, you should not use PPSM.
If you would like specific information about how our privacy policy impacts children, please see the section below “How we collect and process a Child’s information.”
For this Privacy Policy, personal data means information that relates to an identified or identifiable natural person.
In the sections and tables below, we specify:
A general explanation of each legal basis referenced in the table follows:
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
Analytics: In order to understand how you use our app so that we can answer questions relating to the performance of our app and our business. These include:
| Legitimate Interest | Unique Identifiers such as:
Technical data such as:
|
To understand what went wrong: Crash Reports and Analytics | Legitimate Interest | Information tied to the following IDs:
|
When you make a purchase | Contract | Includes:
|
Voice Input Processing To enable interactive features such as story and image generation, we process voice inputs provided by you or your child. These inputs are transcribed into text and used to generate content within the app. | Legitimate Interest | Voice recordings (processed but not stored) Transcribed text (processed but not stored) |
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
To help you with problems or questions To gain insights into how we can improve our products and services To act according to applicable law in responding to consumer complaints To fulfill the agreement we have made with you regarding your purchase from us | Contract Contract Contract Contract |
|
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
User attribution and marketing analytics | Legitimate Interest | Technical Identifiers including IP address |
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
To send you digital marketing communications To cross-promote our own Services within our apps | Consent Legitimate Interest |
|
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
To understand which social networks you interact with, your interests, demographics, etc. (Note that the social media platforms may use personal information collected from Originator’s social network account on their platform for their own purposes, as described in their own privacy policies). | Legitimate Interest | Information you have made available, which may include the following:
Analytical performance data for social media posts and digital ads. |
What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
To improve our existing products and services To develop and improve new products | Contract or Legitimate Interest (if you voluntarily have provided us with your information) |
|
We collect and process your personal data when you:
We use service providers to help us collect and process some of your personal data and user inputs. Although we are using the services of these providers, these providers are acting as our processors, only processing your personal data as we instruct them to, unless you have given your direct consent for us to share the information with them.
The purpose of collecting this information is for functions such as image and story generation, technical support, ad attribution, transactional or marketing emails, and payment processing.
For these purposes, we are engaging the following service providers:
We use the Appsflyer (appsflyer.com/privacy-policy) attribution platform to record installs of our apps in relation to the mixed audience experience, as well as to track in-app events. We may share your information, including Personal Data, with our third-party agents, contractors, or service providers who are hired to perform services on our behalf. We may also share your information with our affiliates. We may disclose information to data protection authorities and other authorities if we are required to do so by law, or under some circumstances if you request us to do so.
We use OpenAI and ElevenLabs to facilitate the image and story generation features in PPSM. The voice of you and/or your child is used as part of these features, but is not stored by these service providers or otherwise attributed or connected to other personal data we may have.
We work very closely with our affiliates from the Spin Master Ltd. corporate group. This means that we may transfer personal data to the related legal entities such as Sago Sago Toys Inc., Toca Boca, and Spin Master.
If you have questions about third-party use of data, please contact us at info@originatorkids.com.
A “Child” is a person under the age of digital consent as designated in each jurisdiction.
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity. We do not share or otherwise disclose children’s personal data, except under the following circumstances:
We collect personal data from the following third-party analytics providers. These providers do not share user data with any third parties; they are used to support the operation of our app (and their respective privacy policies are noted below):
A parent or legal guardian may, at any time, review their child’s personal data maintained by us. A parent or legal guardian may also require us to correct, prevent further collection or use, or delete any such personal data. If you, as a parent or legal guardian, want to exercise any of your rights, please contact us using the email address provided in the section How To Contact Us below.
To protect parents and legal guardians’ privacy and security and the privacy and security of a Child, we may require a parent or legal guardian to take certain steps or provide additional information, which we will keep strictly confidential, to verify their identity before we provide any information about the Child or make any corrections. Originator will notify and obtain consent from a parent before collecting or using a Child’s personal information for significantly new purposes not previously consented to by the parent.
We are committed to protecting our users' personal data and are, among other things, using pseudonymization, encryption, and user-based access levels to protect your data. Originator uses generally accepted security measures and safeguards to keep the data it collects secure. We require that the third parties we work with do the same. These measures and safeguards include:
The information we maintain may be stored both within and outside of the European Union (EU). As part of the services and products we offer and the third-party services we use, the information you provide to us may be transferred to countries outside these areas. If we transfer your information outside of the EU, we will take appropriate steps to ensure that any personal data relating to you will continue to be adequately protected in accordance with privacy legislation.
We will retain your personal information for as long as necessary to provide our services to you or as required by law or for as long as we see the need for us to have them for the practices described in this Privacy Policy. We will also keep information as otherwise required by law.
After that period of time has passed, your personal data will be deleted or anonymized so that we can no longer associate the data with any individual.
In some cases, Originator might transfer personal data outside the EU, so-called “third countries” (countries outside of the European Economic Area). Such transfers can be made if any of the following circumstances:
We also use additional protections and technical protection measures including encryption and pseudonymization, as well as transfer impact assessments.
Under the GDPR and the UK GDPR (United Kingdom General Data Protection Regulation), you have certain rights concerning the processing of personal data by us. The following rights may be applicable to you.
If you would like to exercise any of your rights above, please notify us at info@originatorkids.com so that we can assess and respond to your request in accordance with applicable law. You can also contact our Data Protection Officer directly at dpo@spinmaster.com.
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of Originator to third parties for the third parties’ direct marketing purposes. With respect to these entities, this Privacy Policy applies only to their activities within the State of California.
California Consumer Privacy Act of 2018 (CCPA) provides consumers who are California residents with specific rights regarding their Personal Information.
To make a request regarding your rights as described above, please send an email to us at info@originatorkids.com. Or write to us, using the addresses stated in this Privacy Policy below.
As we have disclosed, we collect the minimum possible personal data from you that we need in order to provide our services and products to you. In addition, we may disclose your personal or non-personal information to additional parties if we believe we are required to by law, by a judicial proceeding, to protect Originator’s rights and properties, or to investigate fraud, intellectual property infringement, and any other conduct that might be illegal or expose Originator or a user of its services to legal liability.
In addition, Originator may disclose your information in the event of a change or proposed change in the ownership of the company; for example, a sale, a merger, or a bankruptcy.
Originator may change or update this Privacy Policy at any time as we add new or different features, or as the law changes. Unless another date is given, the changes are effective upon posting. If we make a material change to this policy, users will be notified before collecting or using a child’s personal information for significantly new purposes. You should review the Privacy Policy frequently.
If you have questions, please contact us at info@originatorkids.com or call us at 1-800-622-8339.
You can also write to us at:
Originator Inc.
809 Laurel Street #12
San Carlos, California 94070
USA
You can contact our Data Protection Officer at:
Attn: Data Protection Officer
Spin Master Ltd
225 King Street West, Toronto,
ON M5V 3M2, Canada
Or by email at DPO@spinmaster.com
Copyright © 2025 Originator Inc. All rights reserved.